Empathy Mapping by Atlassian
Follow these guidelines for Empathy Mapping.
Guidelines for Empathy Mapping
Step 1: Set the stage
5 min
Share 1-3 personas and any user research or data you have.Explain that the group's task for the next hour is to immerse themselves in the target personas. This isn't a sterile tick-the-box exercise you can sleepwalk your way through! Really step into their skin and imagine how they feel.
Step 2: Demonstrate by doing
5 min
Before you break into sub-groups, ensure the team have detached themselves from their biases and are prepared to morph into their customer persona. To get into the mood, choose an example persona that is unrelated to your product or service and run through a quick role play.For example, you could choose "a 42-year old who likes breakfast cereal" and walk through the sections of the empathy map.
Step 3: Fill in the empathy maps
15 min
Divide the group into pairs or trios. Work out which sub-group tackles which persona, and allow 10-15 minutes to fill in their empathy map.Remember, you can create empathy maps for an existing product to better understand how your personas feel about it right now. Or, you can create the map with a new design in mind to help articulate how you want customers to feel about it in its future state.Pay special attention to pain points. Think about what the persona hears from friends or says about the product in terms of the pain they experience when using it.
Step 4: Present the empathy maps
30 min
As each sub-group presents their map, encourage the full group to raise questions or items for discussion.What insights does the map reveal? What assumptions are we making that need to be researched? Where do we have gaps in knowledge?
Step 5: Determine next steps
5 min
Did you stumble on questions that need to be answered before moving ahead? Assumptions that need to be validated? Discuss as a group what you've learned from the empathy maps and how that can be applied as you work on your project or operate and improve your service.Assign tasks, owners, and due dates as necessary.
This template was created by Atlassian.
Get started with this template right now.
UX Project Canvas Template
Works best for:
User Experience, UX Design, Market Research
Inspired by Alexander Osterwalder's 2005 business model canvas, the project canvas will help your team visualize the big picture of your UX and design projects, providing a convenient structure that holds all of your important data. This innovative tool enables you to transform an idea into a project plan, stimulating collaboration and communication between collaborators. Unlike alternative models, the project canvas is a simple interface. There are few startup costs, and employees can easily be brought up to speed to start using the canvas quickly.
Empathy Map by Voltage Control
Works best for:
Market Research, Research & Design
Empathy Map 1-2 captures detailed user insights by focusing on their thoughts, feelings, and behaviors. This template helps you create user-centered products by ensuring you understand and address the real needs of your users.
Service Blueprint Workshop
Works best for:
Research & Design
The Service Blueprint Workshop by Lidia Olszewska is designed for collaborative service design sessions. This template helps teams visualize service processes, identify pain points, and brainstorm solutions. Use it to align cross-functional teams, improve service delivery, and ensure a seamless customer experience. It's ideal for workshops aimed at service optimization, fostering collaboration, and strategic planning in service design.
Empathy Map Canvas by Sampriti Jain
Works best for:
Market Research, Strategy & Planning
The Empathy Map Canvas template allows you to explore user behaviors and emotions comprehensively. It’s designed to help you visualize user experiences and create solutions that truly meet their needs. Perfect for UX teams and product developers.
Empathy Map Trevotech
Works best for:
Market Research, Research & Design
Empathy Map Trevotech is a powerful tool for gaining insights into user experiences. It helps you capture and analyze user emotions, thoughts, and behaviors, ensuring your product designs meet user needs effectively.
UXD Empathy Map Template
Works best for:
Research & Design, Market Research
UXD Empathy Map helps you gain a deep understanding of your users. By mapping their experiences, thoughts, and emotions, you can design products that truly resonate. This template is perfect for UX designers aiming to create user-centered designs.