6 SWOT analysis templates to help you innovate faster

SWOT analysis is one of those tools that never goes out of style. Whether you're running a startup, leading a team in a Fortune 500 company, or just trying to map out the next big move, a good SWOT analysis can reveal the strengths, weaknesses, opportunities, and threats driving your business. But having the right template can make all the difference. Let's explore how a few well-designed SWOT analysis templates can take your strategy sessions to the next level.

What is a SWOT analysis?

Before diving into the templates, let's break down what a SWOT analysis actually is. SWOT stands for strengths, weaknesses, opportunities, and threats. It's a simple, structured method for analyzing the internal and external factors impacting your business or project. Strengths and weaknesses are internal (think: company culture, processes), while opportunities and threats are external (think: market trends, competition).

It's a framework that helps professionals assess situations from different angles and make informed decisions. Whether you're planning a new product launch or evaluating your company's market position, running a SWOT analysis is a great way to visualize key elements at play.

Now that you know the basics, let's talk templates.

SWOT analysis templates in Miro

At Miro, we know how important it is to collaborate seamlessly—whether in real time or asynchronously. That's why our innovation workspace offers a variety of SWOT analysis templates designed for teams to brainstorm, organize, and strategize together.

Here are six powerful SWOT analysis templates available in Miro, that can take your analysis up a notch:

1. Classic SWOT analysis

This SWOT analysis template is as straightforward as it gets. It divides your analysis into four simple quadrants, allowing you to fill in your Strengths, Weaknesses, Opportunities, and Threats. It's perfect for anyone just getting started or for teams that need to quickly plot out their findings.

This template stands out due to its ease of use for teams looking to collaborate. Whether working together in real-time or asynchronously, team members can easily jump in and contribute. You can assign specific quadrants to individual members or encourage everyone to brainstorm at the same time. Our collaboration features make the process smooth and efficient.

2. 8-square SWOT analysis template by Forrest Hardy

The 8-square SWOT analysis template builds on the traditional 4-square model by placing the original four squares on the outside of four new squares. This arrangement allows you to compare the existing squares against one another to generate ideas and recommendations for your business or product(s). For instance, if a strength of your business is linked to a threat you want to address, you can note a potential improvement for your business or product(s) in the square formed by the intersection of those two elements.

3. SWOT analysis canvas template by Design Thinking at HP

This SWOT analysis canvas template is in a workshop format, making it ideal for teams that need a structured session. It contains information on when to use a SWOT analysis, a pre-defined agenda, research inputs, SWOT quadrants, and guidance on setting both short-term and long-term goals. This all-in-one approach helps guide participants through the process while ensuring actionable outcomes.

4. SWOT analysis template by C Baker

This SWOT analysis board is designed to facilitate reflective discussions by focusing on four core areas: Strengths, Weaknesses, Opportunities, and Threats. It provides a streamlined platform for teams to evaluate any aspect of a project, allowing for deeper reflection and iteration. These four areas address both internal and external factors that can either support or hinder a project.

We recommend using this board at the start of the project planning phase or when you're considering making changes to an existing project. This approach will help facilitate discussions and provide a comprehensive overview of the various factors that could impact your plans.

5. Team SWOT workshop template by Inbo

If you're looking to get the entire team involved in your SWOT analysis, this template is built specifically for workshops. It includes guidance on how to facilitate a thorough analysis of your organization's internal and external factors, prioritize key issues, develop actionable strategies, and establish mechanisms for flexibility and follow-up to ensure successful implementation.

6. SWOT-based strategies template by Mode team

This template is based on two interrelated methodologies:

SWOT analysis — a core part of marketing strategy, especially at the final stage of a 5C analysis. It's an effective tool for structuring information about the company, setting goals, and developing strategies to achieve them.
TOWS strategy — a tool for building strategies based on SWOT analysis. TOWS breaks the SWOT matrix and connects its sections to create actionable strategies, leveraging internal strengths to capitalize on external opportunities while addressing threats.

The SWOT analysis template includes comprehensive, easy-to-navigate references to help participants familiarize themselves with these methodologies. Unlike many companies that stop at simply filling out a SWOT matrix, Møde's approach takes it further, turning analysis into action. The template allows users to create multiple strategies, filter through them using voting tools, and develop a clear course of action, all within the same session.

In addition to the SWOT and TOWS matrices, this workshop includes templates for in-depth research into the target audience, competitive field, and business context. With Miro's seamless user experience, it's easy to reference research materials and simultaneously record the most important observations and draw conclusions.

This template can be used to create a wide range of strategies—from brand communication plans to company-wide business development strategies—depending on what type of research materials you bring into the process.

Strategize like a pro: How to run a SWOT analysis with Miro

Running a SWOT analysis is more than just filling out a template—it's about fostering collaboration and gaining insights that lead to smarter decisions. Here's how you can get the most out of your SWOT sessions using Miro:

Set clear objectives: Before jumping into your SWOT, make sure everyone knows the goal of the session. Are you evaluating a new product idea? Reviewing your company's market position? Clear objectives will help your team stay focused.
Invite your team: Miro's collaboration features allow you to work with your team in real time or asynchronously, so no one's left out. You can easily invite colleagues to the board, allowing them to add their insights at any time.
Brainstorm and organize: Use Miro's sticky notes, shapes, and connectors to organize ideas. Color-code inputs from different team members to make it easy to see who contributed what, which is particularly helpful in larger teams.
Present your findings: When you're ready to share, use Miro's presentation mode. It lets you present your analysis in a clean, professional format—whether you're showing it to your leadership team or presenting to clients.
Turn analysis into action: With Miro's task-tracking features, you can assign tasks based on your SWOT findings right on the board. Keep the momentum going by turning your insights into action plans, and continue collaborating asynchronously as your strategy evolves.

By using these SWOT analysis templates in Miro's innovation workspace, you're not just running a SWOT analysis—you're building a collaborative experience that engages your team and drives real results. Whether it's real-time brainstorming or async planning, Miro has you covered.