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Create personas that help you craft better user experiences

Elevate your design and create the right personas for your product with Miro’s persona maker. Harness the power of visual storytelling and better understand your audience for more dynamic, nuanced user experiences.
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accenture.svgbumble.svgdelloite.svgdocusign.svgcontentful.svgasos.svgpepsico.svghanes.svghewlett packard.svgdropbox.svgmacys.svgliberty mutual.svgtotal.svgwhirlpool.svgubisoft.svgwalt disney.svgyamaha.svgwp engine.svg

Discover possibilities

Unlock a deeper understanding of your customers, and visualize their wants and needs all in one central space. Miro's persona builder lets you create user maps, customer journeys, and everything you need to bring innovation with clarity and speed.

Why Miro is the best persona creator

Brainstorm

Don’t start from scratch

Get inspired by our Templates Library and speed up the persona creation process, no matter if you’re a beginner or a pro. Miro lets you customize and edit templates quickly, allowing you to focus more on the work that matters.
categorization

Create a central UX hub

Use Miro’s visual workspace to centralize all your research and findings, making it easier to ideate, create, and design products. Create a single source of truth for teams throughout the entire design process.
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Easily collect and review feedback

Miro’s persona creator ensures that every voice is heard, fostering a more inclusive and comprehensive understanding of your user personas. Iterate on your user personas without losing previous versions, gaining a better overview of your process.
collaboration

Share it

After creating your user personas, present them to your team, stakeholders, or clients using Miro’s interactive presentation features. Toggle between different views, zoom into details, and guide your audience through the user journey you've designed.

Integrated with your favorite tools

Ideas, inspiration, and intel in full view. Visualize marketing campaigns and client and prospect info to take action, and track tasks and status updates for the team.
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Related templates

How to create a persona with Miro

1. Select a template

Choose a persona template that aligns with your project needs.
See more in detail

Persona creator FAQs

How does Miro's persona creator improve our understanding of users?

Miro helps you better understand users by allowing teams to construct detailed and dynamic personas that embody user characteristics, behavior patterns, motivations, and goals. This information helps craft user-centric design strategies and provides valuable insights for decision-making processes.

Can I customize Miro's persona templates?

Absolutely! Miro's persona templates are designed to be flexible and fully customizable. While the templates provide a solid starting point, you can adjust and adapt every aspect of them to suit your specific project needs. This allows for the creation of tailored personas that accurately represent your varied user base.

How often should personas be updated or revised?

Personas should be updated whenever there are significant changes in your user base or product. This could be due to factors such as a change in your product direction, entry into new markets, or shifts in your target audience's behavior or preferences. As a general rule, it's good practice to review your personas at least once a year.

Are there any tools available to assist in creating and managing personas?

Yes, there are many tools available that can help with creating and managing personas, including Miro. Choose a persona maker that provides a collaborative platform where you can create, refine, and share personas, and make sure the tool is flexible enough to attend to your needs.

Get on board in seconds

Join thousands of teams using Miro to do their best work yet.
accenture.svgbumble.svgdelloite.svgdocusign.svgcontentful.svgasos.svgpepsico.svghanes.svghewlett packard.svgdropbox.svgmacys.svgliberty mutual.svgtotal.svgwhirlpool.svgubisoft.svgyamaha.svgwp engine.svg
accenture.svgbumble.svgdelloite.svgdocusign.svgcontentful.svgasos.svgpepsico.svghanes.svghewlett packard.svgdropbox.svgmacys.svgliberty mutual.svgtotal.svgwhirlpool.svgubisoft.svgyamaha.svgwp engine.svg