UX+Business (Value Proposition)

UX Goals will determine what you want the Users to experience better, and map out the value of these goals in your Business Goals.

Thinking about the key aspects and value propositions of the product: what it is, who will use it, and why they will use it. Value propositions help the team and stakeholders create consensus around what the product will be and how to match user and business needs. This is an important part in the Product Definition Phase of the UX Product Design Steps.