User Research / CustDev Brief

The User Research / CustDev program brief will help you to kick-off, plan and run your project.

The quality of inputs is crucial for any research project to deliver relevant, reliable data and actionable insights. Qualitative research programs like Customer development, user interviews are especially sensitive to data and its interpretation quality due to a very limited number of respondents — you need to get the most out of each conversation, but keep it simple and focused, not overloaded with questions.

So, at ClaritySupply.co we developed and optimised this brief template within a many various project to make it concise, simple and focused on the end value.

You will go through the key questions:

• the business, goals and problems;

• hypotheses and assumptions;

• market structure and trends, competitors;

• target audience, their motivation and needs, problems they face, etc;

• research sample (respondents segment) requirements.

Briefing requires two meetings:

• initial briefing with the client's business & product team to gather inputs from stakeholders;

• brief discussion, corrections, alignment.

How to use?

Whether you work inside a product team or outsource research for other companies, you always have a "client". Never bother your clients with filling briefs — ask questions and do that yourself. This template will help you to focus on key things.

The board is pre-filled with a real case data that will help you to understand its flow quickly.

Limit yourself in the amount of data you add to the fields. Less is more. Excessive inputs will overcomplicate and ruin the whole research program.

Enjoy!