Tone of Voice

This exercise is an essential step in defining the tone of voice for your project!

By exploring various advertising campaigns that use a different tone of voice scales, you can gain insight into the type of tone that best aligns with your project's goals and values. Additionally, by selecting four keywords that define the desired tone of voice, you can ensure that your messaging is consistent and resonates with your audience.

The exercise may also involve exploring different mediums and platforms to determine the most effective way to communicate your desired tone of voice, as well as conducting research on your target audience to gain a deeper understanding of their preferences and communication styles.

By taking the time to carefully define your project's tone of voice, you can establish a strong brand identity and build lasting connections with your audience.