🔦 The Market Opportunity

WHAT ARE WE DOING HERE ?

Before arriving at your value proposition, it is essential to understand the needs of your target audience and your market scenario. Combine your perceptions with information from interviews and research to understand your target experience with the solutions available in the market.

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🧐 WHY ARE WE IN FOR ?

A powerful value proposition comes from finding the hot spot between your target audience's needs, what the market offers to solve them, and the qualities and features 
of your products and services.

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🧑🏿‍🎤👩‍🎤 WHO SHOULD USE THIS ?

Facilitators, Marketing Teams, Product Managers, Customer Support/Service Teams, Sales Teams, User Experience (UX) Designers, Customer Success Teams, Business Analysts, Content Creators, Market Researchers, Brand Managers, Customer Insights Teams, Innovation Teams, E-commerce Teams, CRM (Customer Relationship Management) Teams, Business Development Teams, Quality Assurance/Testing Teams, Leadership and Executives, Cross-functional Teams.

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👨‍🏫 HOW DO WE RUN IT ?

This workshop is designed to be driven in 60 minutes following the instructions :

A - TARGET

1. In the left column, describe your brand : > Create a title and write down the main behaviors that define the persona, > Describe demographic data about the persona, using exact or range answers to each attribute, > List the main touch points the persona has to get in contact with your brand.

2. In the right column, describe your offer : > Describe the persona's needs and wishes related to products and services like yours, > Describe the persona's expectations about results and outcomes that come from solving the needs and wishes described before, > Based on needs and expectations, write the main insights about the persona in the form of sentences spoken by them.

B - MARKET

Map your direct and indirect competition :

• List who (brands, companies, platforms, people) are offering solutions to the persona's needs 
and expectations,

• Place them in the market matrix, positioning them according to the level of competition with 
your brand on the horizontal axis and the target fit of the solutions offered on the vertical axis.

C - EXPERIENCE

Describe the persona's experience of the market's solutions :

• Describe the persona's value perception from the market offerings,

• Describe the persona's difficulties in finding a solution to their needs and expectations,

• Describe the persona's pain points using solutions offered in the market.

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👩‍🚀 👨‍🚀 ABOUT THE CREATOR


Pedro Segreto is a designer and facilitator focused on design sprints. Working 
with global brands and the most prominent Brazilian companies in the last six years, 
he has facilitated more than 130 collaborative processes. Official Miro Expert, Pedro has created and shared dozens of design thinking 
and branding tools, having one of its templates nominated 
for the Miroverse Choice Awards 2023. After having directed Caos Video & Design 
and coordinated the graphic and digital design area at IED - Istituto Europeo di Design - 
in Rio de Janeiro, he now lives in Lisbon, where he started the UNBOX LAB, 
a facilitation school to spread the ways of collaboration to people and companies.

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💙 EXPERIMENT THE R SPRINT DIFERENCE

Thanks for choosing our R SPRINT Workshop System !

We have crafted those board 
with a lot of care and instructions will help you succeed to build in no time your workshop, remote or not.


WHAT COULD YOU EXPECT FROM THIS TEMPLATE ?

• On the shelf activities 
to feed your workshops,

• White label template with your own logo area,

• A4/A3 ratio format to print your template for offline workshop,

• World class curated
activities to fuel your practice,

• Customisable with other R SPRINT activity,

• 7 days satisfied or reimbursed policies on our store.

Take the time to read the instructions carefully and enjoy your facilitation ❤️

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🙌 FIND US ONLINE


Join creators and facilitation community to expend your practice with online events, training and templates :

The R GENERATION community: live your remote with passion,

The R SPRINT Store: discover our full template experience

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🎙️THEY'RE TALKING ABOUT US

"If you aren't into creating something from scratch but still want an amazing-looking, functional experience, the R SPRINT team have you covered !"

Nathy Ravez Workshop facilitator at LA WORKSHOPPEUSE

"If you aren't into creating something from scratch but still want an amazing-looking, functional experience, the R SPRINT team have you covered !"

Jonathan White Workshop facilitator at HIRO STUDIO

"It's an amazing template, love using it, kudos 👏 I know how difficult it is to create a simple yet brilliant template that just works. I definitely recommend it to everyone."

Andrej Persolja - Product Marketing at Tangible Growth