The Green Washing Antidote Canvas Pack

The Green Washing Antidote Canvas Pack is designed to help companies strengthen their sustainability claims, communication, and marketing practices.

This tool is for companies ready to move beyond greenwashing and commit to genuine sustainability. Use each canvas to facilitate discussions, assess practices, identify areas for improvement, and develop actionable strategies. Approach each canvas with openness to explore challenges and opportunities for becoming more sustainable.

Each canvas covers a unique aspect of sustainability marketing, offering a comprehensive approach to building effective strategies.

Understanding and Addressing Greenwashing

Identifies and eliminates greenwashing by assuring credible, transparent claims that build trust.

One Product or Service in Focus

Assesses sustainability claims of a specific product or service, promoting transparency and alignment with standards.

Green Marketing and Communication Brief

Guides marketing teams in creating accurate sustainability messaging with feedback and improvement processes.

Current Situation and Better Alternatives

Identifies and corrects misleading practices while promoting authentic communication strategies.

Desirable Future

Defines future sustainability goals and strategies, focusing on necessary business changes.

Reality Check and Improvements

Ensures claims are clear, consistent, compliant, and aligned with consumer expectations and regulations.

Leadership and Best Practice

Supports leadership development, standard-setting, accountability, and partnerships for sustainability.

Key Insights, Decisions, and Actions

Summarizes key insights and actions from workshops to prepare for the next steps.

How to Use the Canvas Pack

The Green Washing Antidote Canvas Pack is a versatile tool for workshops and strategy sessions, helping companies evaluate and enhance their sustainability practices through focused discussions and targeted improvements, using one or multiple canvases.

Workshop Settings Suggestions

The canvas pack is suitable for various settings, including strategy sessions to align to sustainability goals, team-building exercises to enhance cross-departmental collaboration, and innovation workshops to develop sustainable products, services, or marketing and communication strategies. It also works well in stakeholder engagement sessions, incorporating feedback from customers, suppliers, and experts to build a more transparent sustainability approach.

Who Should Be Involved?

Workshops should involve a diverse group, including company leadership, sustainability teams, marketing, product development, supply chain, operations, legal, and HR, as well as external stakeholders like consultants and NGO representatives. Internal change agents can help champion the discussion and drive progress.

Outcomes and Impact

Using the canvas pack can help companies identify gaps in their sustainability efforts, create actionable plans, foster transparency, and enhance collaboration. It can also build trust with consumers and stakeholders, mitigate legal risks, and strengthen the company’s reputation, positioning it as a sustainability leader with long-term positive impact.