Rapid B2B Business Idea Validation Canvas

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This canvas helps prospective or emerging founders systematically explore business opportunities by starting with problems.

Following a product-thinking methodology, it guides a customer-obsessed approach to validate ideas before building.

How to Use This Canvas:

  • Work through sections 1-4 first (Exploring the Problem Space).

  • Then move to sections 5-8 (Pathway to a Solution).

  • Use sticky notes or write directly in each box.

  • Aim for 4-6 items per section.

  • Remember: this is about exploration, not perfection.

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