Quality Canvas Board

The Quality Canvas (invented by WE WILL TECH) is a visual framework designed to help teams define, evaluate, and improve software quality before development begins. By structuring quality planning into clear steps it ensures that key features, risks, and testable quality expectations are established early in the development cycle to prevent costly rework, misalignment, and conflicting expectations.

This canvas must be filled out after completing the Lean Canvas and before any development starts. Designing quality early reduces risks, provides a clear MVP scope, and aligns expectations across teams.

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🎯 Goal of the Quality Canvas

The primary goal is to ensure the MVP meets both business objectives and user expectations by defining:

• Key Features that require quality assurance

• Real-World Quality Scenarios that set measurable expectations

• Potential Risks & Failures that might impact performance, security, or usability

• Future Improvements for long-term enhancements

By using this framework, teams can proactively address quality concerns, reduce technical debt, and prevent costly post-launch fixes.

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📍 When to Use It?

• After completing the Lean Canvas (to ensure product-market fit is defined)

• Before writing any code or designing UX/UI (to prevent scope misalignment & reduce rework)

• Before defining the test strategy (to guide QA efforts effectively)

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🚀 Why Use the Quality Canvas Before Development?

• ✔ Prevents Costly Rework – Aligning on quality before development reduces defects and scope changes.

• ✔ Avoids Conflicting Expectations

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📍 How to Use It?

The canvas is divided into four key sections, each serving a specific purpose:

1️⃣ Key Features

📌 What are the main functional features or system characteristics that need quality assurance?

• List the critical product features (e.g., Search, Checkout, Analytics).

2️⃣ Risks & Failures

📌 What are the key risks that might impact product quality and MVP experiment success?

• Identify potential failures that could harm performance, security, or usability.

• Connect risks with corresponding mitigation strategies in the Quality Scenarios section.

3️⃣ Quality Scenarios

📌 What are the measurable quality expectations for each feature or system component?

• Define testable quality scenarios with help of identified risks.

• Use feature-specific and system-wide quality scenarios where applicable.

• Drag & Drop Predefined Quality Scenarios from the Quality Scenarios Library.

4️⃣ Future Improvements

📌 What quality improvements should be prioritized post-MVP?

• Helps teams plan long-term enhancements based on user feedback.

• Improvements can be short-term (1-3 months) or long-term (6+ months).