Product Vision Canvas
This product vision workshop enables teams to apply a product mindset and ensure your product brings value to your users and to your business. Use this workshop to break down new features, align on new product ideas, set a quarterly vision for an existing product, or conduct a 3-year envisioning exercise.
Your workshop will progress through 9 prompts:
Problem Statement
Target Audience
Needs
Features
UVP
Goals & Metrics
Voice of the Customer
Experience Principles
Product Vision Statement
At the end of the workshop, you're sure to have a solid product vision and full-team alignment. This product vision workshop is a ‘must have' for any PM’s toolkit.
*Note: This canvas and accompanying workshop were inspired by several existing frameworks, including the business model canvas, lean UX canvas, product canvas, and more. Links to alternate templates are included in 'Facilitator Extras'.