Product IKIGAI - Business Analysis

The product IKIGAI - The most valuable product

What is this Product IKIGAI board about?

Ikigai is a Japanese concept that helps people find their purpose in life. But this is a Product ikigai: it helps you find the purpose of a product in your assortment. In IKIGAI there are four important areas: what you love, what you are good at, what the world needs and what you can get paid for.

Most companies with a wide range of products have a different balance between what they love, what they are good at, what the market demands and what is very profitable. This board can help to find out the inner structure of a product range and take a closer look at the products. Of course, the opinion of why a product is in a particular range should be based on data and not just a gut feeling, but even if there is no data, the board will help to think more deeply about the products.

How can this Product IKIGAI board be used for optimal results?

Collect different products or product groups on the sticky notes on the outside of the IKIGAI fields. Then try to find the right field on the inside, and if you don't know, ask the data analyst to find out more about where the different products are registered.

Your most valuable Product is in the middle in the IKIGAI field.

That`s it, Have fun!