My Ideal Life - Customer Insights Tool

This is a tool we use in our Minimum Viable Branding Sprints to uncover perceptions and beliefs around the areas of work, life, and play. You can also adapt the template for areas specific to your brand by switching out the images. For example, for your brand you might want to explore what fitness means to your customers and how that fits into the context of their lives.

Make sure you're aware of any data protection rules in your region before carrying out customer research.