Logo Creation With AI

Lena Gut

173

Report

The Logo Brief Template is a structured framework to define the creative direction before designing a logo. It ensures that brand identity is translated into a clear, visual concept.

The template covers:

Story & Values – the emotions and principles the logo should communicate.
Audience – who the logo needs to resonate with and how they should perceive it.
Feelings and Emotions - how the logo makes people feel
Style & Inspiration – design preferences, typography, shapes, and references.

This template works as a creative brief for designers or AI tools, ensuring logos are not random outputs but aligned with strategy, values, and brand positioning.

Lena Gut

Workshop Designer @ lenagut.com

Since childhood, I’ve been fascinated by how things work. I studied aeronautics, moved to Germany, and consulted for Audi, Bombardier, and Airbus. But I saw a pattern—tech projects failed because they ignored the people behind them. That’s when I found my true passion: bridging tech and people. Design thinking changed everything, and now, with AI, we can innovate faster while keeping a human touch. Join me as we explore tech, design thinking, and AI to create what truly matters.