Key Message Matrix

Hi there, BEsmart team is here!

Audience analysis

It is a vital step in preparing any speech. The success of our message relies not only on what we say, but also on how it resonates with and stays with our listeners.

Enter the Key Message Matrix

An effective tool for analyzing and connecting with different audience segments. With this matrix, we can tailor our thoughts and emphasize the right points for each segment.

Here's how it works:

1. Segments:

Identify and select specific audience segments based on relevant criteria such as activity level, awareness, or attitude.

2. Needs:

To make an impact and achieve our desired outcomes, we must understand what each selected segment wants from us.

3. Key Message:

Craft a concise and memorable thought that directly addresses the needs of each segment. This key message should be woven into the speech as a whole or highlighted in specific parts to cater to that particular segment.

By conducting this analysis, we can efficiently identify and articulate the key points that will resonate with our audience. Best of luck in your speech preparation!