Journey Map

What is a Customer Journey Map?

A tool to visualize the stages of your users' experience as they interact with your product. In each stage, the map shows what users think, need and feel.

Why do you need to map the customer's journey?

To empathize with users and immerse yourself in their experience as they interact with your product or service. This helps you identify pain points to solve and opportunities to capitalize on.

When should you map the customer's journey?

After the research phase when you have gathered user insights. Carry out this activity to define pain points and opportunities in the customer's experience!