Jobs To Be Done (ODI) Template

The Jobs to Be Done (JTBD) Innovation Template is a practical, step-by-step guide for uncovering unmet customer needs, unlocking innovation, elevating customer experience, and strengthening product–market fit. Based on the Mosaic Innovation Toolkit (available at www.mosaic-innovation.com/downloads), it provides a structured, solution-agnostic approach to understanding what users are truly trying to achieve - and where the greatest opportunities to serve them lie. Based on the Outcome Driven Innovation (ODI) method.

Designed for innovation teams, product managers, researchers, and designers—especially those new to JTBD—it helps teams move beyond assumptions by anchoring product thinking in real user intent. This Blueprint walks you through defining the Main Job, mapping job steps, identifying and prioritising desired outcomes, and generating ideas grounded in customer struggles and opportunities.

It’s purpose-built for virtual collaboration, with clear facilitator prompts, worked examples, and modular Miro layouts that embed the JTBD method at every stage—making it both a thinking space and a tool for driving focused, insight-led innovation.