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What is the Capability Statement Template for business owners?

The Capability Statement Template helps business owners create a one-page business resume that highlights their company’s strengths, past performance, and differentiators. It’s the standard format government agencies, primes, and corporate buyers expect when evaluating new vendors.

This template provides a ready-to-use structure for capturing the most important details about your business in a professional, scannable layout.

Who is the Capability Statement Template for?

  • Business owners who want to win government contracts or become approved vendors.

  • Small businesses aiming to stand out in competitive bidding processes.

  • Companies entering new markets and needing a professional introduction document.

  • Procurement, sales, and operations teams who need a repeatable, client-ready format.

What problem does the Capability Statement Template solve?

  • Many businesses lose opportunities because they lack a capability statement or present one that’s incomplete.

  • Government buyers and primes expect a standard structure — without it, your company risks being overlooked.

  • Business owners often struggle to decide what to include or how to format it.

This template solves those problems by providing a clear, guided layout that ensures you communicate:

  • Your company snapshot (IDs, certifications, registrations).

  • Your core competencies (services you deliver best).

  • Your differentiators (proof of why you’re unique).

  • Your past performance (relevant projects with measurable results).

  • Your key contact (direct decision-maker, not a generic inbox).

How to use the Capability Statement Template

  1. Open the template in Miro.

  2. Header: Logo, tagline, website, HQ, and service area.

  3. Company Snapshot: UEI, CAGE, SAM, certifications, contract vehicles.

  4. Core Competencies: Top 3–5 services, written as action bullets.

  5. Differentiators: Metrics, certifications, and unique strengths.

  6. Past Performance: Up to 3 projects with scope, value, period, and outcome.

  7. Contact: Direct name, phone, and email.

  8. Customize the statement for each client or agency (swap codes, projects, or differentiators).

  9. Export your final document as a one-page PDF ready to share.

Miro features used in this template

  • Tables: For structured input fields (Snapshot, Competencies, Performance).

  • Sticky Notes: To brainstorm differentiators or past projects before finalizing.

  • Frames: To organize content into a one-page layout ready for export.

  • Diagramming: Optional to map services or capabilities visually if needed.

FAQs

Q1: Do I need a capability statement to win contracts?

Yes — most agencies and primes require it. Without one, they may not even consider your business.

Q2: What if I don’t have government experience yet?

Use your most relevant commercial projects that match the scope and complexity of government work.

Q3: How often should I update my capability statement?

At least quarterly, or whenever you gain a new certification, contract vehicle, or major project.

✅ With this Capability Statement Template, business owners can present their value clearly, meet procurement requirements, and confidently compete for new opportunities.

Categories

Mark V. Smetanin image
Mark V. Smetanin
Product Portfolio Director@CHM inc.
E-commerce, AdTech, SalesFunnels, ShortTermRentals, Property Management, SAAS, Communication models, API, Payments, Fintech.

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