Idea Test Card

Basically the Test Card forces you to make the following things explicit:

1. What needs to be true for your idea(s) to work (aka hypothesis, assumption, or simply guess)?

2. How are you going to test if that hypothesis is true or false?

3. What are you going to measure to (in)validate your hypothesis?

4. How does success look like? What's the threshold?

Of course you'll need to design and execute many, many Test Cards to validate an idea.

Why is business testing important?

7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Shift your mindset from executing business plans to de-risking business ideas.

What is business testing?

You might have heard of testing before, but you don’t know where to start. In this chapter, you’ll learn about the core concepts, steps and language you need to begin testing with your team.

What are the biggest risks to your idea?

You know your idea has potential, but in the beginning it’s all a bit of a guessing game. Ask yourself what needs to be true for your idea to work? Capture these as testable hypotheses. By getting this right, you’ll set yourself up for testing success.

To learn more: https://youtu.be/cW46ySJmLD8?si=VkXOedDHdmHOBF9M.