Idea & Insight Funnel

An idea & insight funnel action plan can help prioritize new ideas and insights coming from brainstorming and/or monitoring and evaluation of your projects. It helps you build knowledge to guide project or program decisions.

This tool is useful to apply early in the design phase of a new program or project strategy. It could follow idea generation exercises, such as the Crazy Eight tool or the Round Robin tool, to assess ideas against pre-identified needs and scope of your project.

It is finally also a very useful tool to support monitoring efforts to prioritize which new insights to act on.