Idea Definition Canvas

So you've got an idea? This idea definition canvas has a series of mini-exercises that you can use to help define an idea by dimensions pertinent to validation.

When to use

Best deployed when you have a collection of candidates for discovery that you want to compare and contrast.

How to use

Add multiple ideas to the same canvas to compare and contrast ideas in various dimensions.

While you can work on these individually, they are best curated as a team to develop a shared understanding of the ideas.

The exercises are a collation of various pre-existing methods used by designers and product managers every day. You don't have to use them all, pick 'n' mix the ones that are most relevant/useful to your product/project.

Credits

These may not be the original authors of these concepts but where I encountered them:

Risk/Value mapping (taken from Jeff Patton's Scrum Product Owner workshop)

Hypothesis statement (taken from Jeff Gothelf's Lean UX 2nd edition)

Customer Development scorecard (taken from Justin Wilcox, FOCUS framework)

I.N.V.E.S.T (by Bill Blake)

S.M.A.R.T goals (by George T. Doran)

OKRs ( attributed to Andrew Grove )

MVP/MVPe ( Eric Reis - Lean start-up )