Hypothesis Driven Design Experiment Loops

Strategic decisions are inevitably made based on assumptions. Preferably, well-founded assumptions. We often try to research everything, but at a certain point we have to rely on assumptions.

The value of Hypothesis Driven Design lies in its ability to enable companies to quickly and efficiently test potential solutions before investing large amounts of time and resources.

By formulating hypotheses and testing them through experiments, companies can quickly learn and iterate, making them more flexible and responsive in achieving their business goals. Thereby testing the assumptions you are making in the strategy.

The goal of HDD is to explore and validate potential solutions in a structured and iterative way, ultimately identifying the most effective solutions that contribute to achieving their business objectives.