GTM Product Launch Template

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GTM Product Launch Template

This product launch template is a step-by-step guide designed to help teams plan, execute, and measure a successful go-to-market (GTM) launch. It covers every critical stage, from defining the product and its value to setting goals, crafting messaging, and coordinating the launch day itself. The template ensures all stakeholders are aligned, risks are considered, and success metrics are clearly defined, making it easier to deliver a smooth and effective product launch.

Key Sections Include:

Executive Summary
Team Roles and Responsibilities
Product Summary and Key Features
Launch Strategy and Tactics
Goals, Objectives, and Key Results
Messaging, Positioning, and Target Audience
Success Metrics
Risks and Considerations
Competitor Analysis
Detailed Launch Timeline

By following this template, teams can ensure they address all essential elements for a well-organized and impactful product launch.

Sidhant Ahluwalia

Solutions Engineer @Miro

Hi, I’m Sid! I’m passionate about making teamwork more joyful and productive, one template at a time. Whether I’m streamlining daily standups or designing playful icebreakers, I love turning simple ideas into tools that help teams connect, collaborate, and create their best work together. Let’s make meetings a little brighter!