Community Building: A 5 Step Roadmap

Use this five step process for building a community development roadmap.

Start with a 4P value mapping for each of your community segments where you map the values that drive someone to be part of each community segment

Follow this by a persona mapping where you identify personas that you want as part of each community segment and map them to each

In the thirst step, based on the personas you mapped to each segment and the values you know will bring them to participate in their respective community segment, identify the activities that you need to run.

In the fourth step, you list all the activities you want to run, and identify the personas who can help you run those activities.

In the last and final step, based on the community building objectives you want to achieve, create a roadmap of activities, assigne ownership and transfer it into a roadmap.

With these 5 steps, and the template, you can run a workshop to align your team and organisation on an effective community development roadmap. All of these can be done in 2-3 sessions.

Recommended split:

Session 1: Step 1 and 2

Session 2: Step 3 and 4

Session 3: Step 5