Empathy Map

The Empathy Map is a tool that allows us to get to know our users or user models, connecting with their way of thinking, the influence they receive in their environment, and the content and opinions they hear and watch.

As well as all those actions that will require effort and, in some way, pain when carrying out activities, as well as the actions that represent success and the fulfillment of certain goals.

How living the experience with this template:

Feels and thinks

In this space, we put all the data about what our user feels and thinks.

Their emotions and feelings are essential for the assembly of the user persona.

We can obtain this information from surveys, observations, or interviews.

See

In this space, we are going to describe the way in which our person observes the world, the information he consumes, and the reality that surrounds him. For example, if he lives in a country in crisis, his day-to-day what he sees will not be the same as if he lived in a stable country.

Says and doing

Here we write what our person says and does. For example, if he has an ecological and responsible discourse, he is likely to do social work, compost or recycle in an excellent way.

So what he says always conditions what he does.

Hears

Here we are going to describe what the person listens to, which people he follows, who inspires him, for example, Podcasts, Newscasts, etc.

Pains

Efforts, pain, events, or conditions that cause suffering or generate a negative impact on our person.

Goals

Here we will describe what goals, objectives, or dreams our person wants to fulfill.

Thanks and regards!