Empathy Map

An empathy map is a tool used in design thinking and user-centered design to help designers, product managers, and other stakeholders understand and empathize with the perspective of end users. The empathy map is a visual representation of the user's thoughts, feelings, behaviors, and pain points in relation to a particular problem or challenge.

The empathy map is divided into four quadrants:

• Thoughts: What is the user thinking and saying to themselves?

• Feelings: What emotions is the user experiencing?

• Actions: What is the user doing?

• Pain Points: What are the user's pain points and challenges?

The empathy map is usually created through a combination of user research, such as interviews and surveys, and observation of users in their natural environment. The empathy map helps to provide a more complete picture of the user's experience and can be used to identify areas for improvement or to validate assumptions about the user's needs and motivations.