Empathy Map

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This Empathy Map template helps to get a deep understanding of personas. It highlights dissonances, irritants as well as specific opportunities of this persona. It allows to:

  • Put the user in the center

  • Generate empathy

  • Target irritants and opportunities

How to use this template

This template should be filled following research studies. It could also be completed with various experts having a knowledge of the persona.

  • Build one Empathy Map per persona

  • Chose a color for sticky notes cominig from proper research studies and another for the notes from various experts

  • Use verbatims as much as possible

  • Make sure that it is synthetic and that it could be understood by all stakeholders

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Saegus
Consulting firm@Saegus
Saegus is the Start-Up that reinvents business consulting. Its mission: finding, trying and adopting the very best uses of digital. We're also slide-free. For real.
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