Empathy Map
—
—
This Empathy Map template helps to get a deep understanding of personas. It highlights dissonances, irritants as well as specific opportunities of this persona. It allows to:
Put the user in the center
Generate empathy
Target irritants and opportunities
How to use this template
This template should be filled following research studies. It could also be completed with various experts having a knowledge of the persona.
Build one Empathy Map per persona
Chose a color for sticky notes cominig from proper research studies and another for the notes from various experts
Use verbatims as much as possible
Make sure that it is synthetic and that it could be understood by all stakeholders
Categories
Saegus
Consulting firm@Saegus
Saegus is the Start-Up that reinvents business consulting. Its mission: finding, trying and adopting the very best uses of digital. We're also slide-free. For real.
Share your comment with the Miroverse community.