Develop Strategic Anchors

In order to outperform the competition, you need to establish a point of difference you can preserve. For a business to successfully outlast its competition, it's imperative to deliver greater value than the competition, or comparable value for cheaper, or both. Knowing how you will do this is crucial.

This template steps you through the exercise of identifying your strategic anchors, helping you to answer the question, ‘How will we succeed?’

These anchors become clear and coherent principles guiding strategic decisions as well as goal and objective setting.