Detailed Customer Journey Map
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This template resulted from internal work to map a complex customer onboarding journey.
It's composed of:
Touchpoints are the different product/organization surfaces the customer will have to interact with
Goal represents what the organization/practice aims to achieve
Personas are the different personas interacting in this journey
Thoughts and emotions illustrate what the main persona is feeling and thinking
Requirements list different requirements to make this step available for the personas
Categories
Rui Couto
Product designer, team lead
Bridging gaps between UX and technology
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