Define Your Business Purpose

It's important to understand WHY the Founders started the business in the first place. From this, you're able to uncover the Purpose which already exists in the DNA of the business.

When you understand the WHY you can start to brainstorm ideas around what the true purpose of the business is. These ideas across a team will start to show commonailty which is a great place to start when crafting a Purpose Statement for the business. This template gives you a place to do this simple exercise, and come up with a Purpose Statement for your business, as a team.