Purple Sector Empathy Map

Struggling to get started with design thinking in your organization?

Let's not make things too fussy, this template just gives you what you need to get started right away!

This is our lightweight and simple empathy map template to get you started with aligning your team around customer needs.

Tips when running your empathy map session:

• Place a sticky note for the person (customer, stakeholder, user, etc.) in the center of the template, and guide a conversation by simply following the prompts in the four quadrants.

• Try this in a small group to get your feet wet if you're new to empathy maps or design thinking

• Don't get too hung up on finding the "right" quadrant right away — capture the insights and get the conversation going!

• Sometimes it can easier to let people discuss rather than create the sticky notes — in that case, assign someone to write down the thoughts as the discussion happens

Need more help getting started?

Learn more about Purple Sector Strategy and how we can help your team design better products, programs, and services by aligning your team around customer needs. We make design thinking work, using practical and contextual examples that matter to you!