Experiment Brief

What are experiment concept/prototype?

A tool used to plan the testing phase of your concept / prototype. It serves as the foundation for the next step, which is running the actual experiments.

Why use an experiment brief?

To align your team on what to test, which experiments to run, with who, and how to measure success.

When should you develop experiment briefs?

Once you have shortlisted or prioritized a few ideas you want to progress to understanding how much potential they have.

Only by testing things out will you find out how good an idea might be!