Business Review Template

—

Teams are often focused on launching new products, but in a world where technology and customer need change rapidly, existing products can quickly languish.

This template takes you through a step-by-step process for evaluating in-market offerings and keeping them relevant. Business Reviews provide a framework for in-product evaluation and a toolkit to ensure decisions are data-driven. This "sprint" approach helps cross-functional teams make data-based decisions about growing, changing, or sunsetting customer offerings.

Research & Design
Meetings & Workshops
Facilitator
Design Sprints

Lan Allison

Design Researcher@American Marketing Association

I am the Design Researcher at the American Marketing Association, part of my job role is to conduct internal Business Reviews to evaluate in-market products