Customer Journey: See-Think-Do-Care Template
Based on Avinash Kaushik's See, Think, Do, Care framework, this template provides organizations with a structured approach to aligning their marketing initiatives along the customer journey.
It's an essential tool for startups, marketing teams, product managers, and content creators who are ready to go to market with their product or service.
It focuses on brainstorming and organizing ideas that address different user intents: See (awareness), Think (consideration), Do (decision), and Care (loyalty).
To use the template, follow these step-by-step instructions:
Start with the 'See' quadrant and Identify the broad audience you want to reach. Fill in the Audience, Content, Channel, and Measurement for this stage.
Move to the 'Think' quadrant and define the audience that is considering their options. Determine what content will engage them, decide on the channels to deliver this content, and establish how to measure engagement.
In the 'Do' quadrant, focus on the audience ready to take action. Plan content that will encourage this action, choose channels that facilitate a smooth decision-making process, and define success metrics.
Lastly, address the 'Care' quadrant by identifying loyal customers. Plan content that fosters this relationship, select channels that allow for continued engagement, and metrics that measure loyalty and retention.
Tips:
Be specific when defining audience, content, channels, and measurement attributes.
Base your strategy on market research and customer insights to inform each stage.
Involve a diverse range of team members for a nuanced approach.
Regularly update and refine your strategy as your product, market, and understanding of the customer journey evolve.
To show you how to use it, the template includes an illustrative example based on Miro's marketing strategy.
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