Customer Journey Map

The aim of the customer journey is to help you break down the customer's activities from both a front-end and back-end perspective.

The front-end activities are clearly visible and customer-facing, whilst the back-end ones are activities invisible to the customer, yet important variables to be considered in any product or service.

The sustainability layers helps you stay aware of the environmental impact a business will generate, thinking about positives, negatives and ideas worth exploring.