Customer Experience Mapping
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These templates are meant as a starting point and helpful for thinking about what information you'll need to build customer experience map(s) for your SaaS / subscription business.
The number of stages (success milestones) and what's included in each section should be based on qualitative and quantitative insights gathered when identifying your top priority Customer Job-to-be-Done.
The step-by-step process for gathering customer insights and mapping your CX is outlined in detail inside the Customer-Led Growth program led by Georgiana Laudi & Claire Suellentrop, founders of Forget The Funnel."
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Georgiana Laudi
SaaS Growth Advisor & Forget The Funnel co-founder
I help SaaS teams build scalable Customer-Led Growth
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