Customer Demand Prioritization Canvas

The Customer Demand Prioritisation Canvas is designed to help (especially Business to Business (B2B)) product teams effectively map, analyse, and prioritise customer demands across multiple clients. This canvas provides a structured approach to balance individual customer needs with strategic product direction, enabling data-driven decision-making for your product roadmap.

Use Cases:

1. Ideal for product managers, business analysts, and cross-functional teams looking to prioritize B2B customer demands in a way that aligns with strategic goals.

2. Helps in identifying quick wins while ensuring a focus on strategic initiatives.

3. Supports discussions on customer satisfaction, retention, and long-term value.

This canvas provides a collaborative space to align your team on what to build next, balancing immediate customer demands with your product's strategic direction.

How It Works:

Customer Profiles:

1. Each customer gets a dedicated sub-frame containing key details:

   1. Customer Characteristics: (e.g., Tier level, existing vs. new customer, yearly revenue expectations, product version)

   2. Pain Points: Challenges with current functionalities, processes, or performance.

   3. Desires: New capabilities, enhancements, or features requested by the customer.

   4. NPS: Current Net Promoter Score to gauge customer satisfaction.

   5. Risk: Any known risks, such as potential churn or non-renewal.

   6. Celebrate: Highlight successes or positive outcomes with this customer.

Prioritisation Matrix: A central 2x2 prioritization matrix to categorize and prioritize pain points and desires based on:

1. Strategic Alignment: How closely the demand aligns with your product vision.

2. Urgency: Factors such as cost of delay, risk, and cost avoidance.