Communication Roadmap
About the template
In our daily practice of working with clients, we at Møde often come across a situation where the brand concept has already been developed and approved by decision makers, but their teams have difficulty translating it into reality at the level of communication messages — general messages that in an understandable form characterize the idea of the brand and its role for the end consumer.
This template is a part of our full two-day workshop dedicated to developing a brand communication strategy. It can help your team move from the existing brandbook / brand information to relevant communication messages that align with the current development and comminucation objectives.
Why to use our template
Our template allows you to stay focused on the current communication goals of the brand team as well as on the main assets of the brand itself (its key idea, functional benefits, attributes etc). In these related exercises, you will first formulate your brand's most important messages, and then:
identify the key audiences to whom the messages may be relevant
select brand attributes that can be demonstrated in communications to support and detail your messages
create a unique ecosystem of channels and touchpoints for broadcasting them.
At the end of this mini-workshop, you will be able to develop a detailed communication roadmap, which will illustrate and interrelate all the entities listed above. You can subsequently pass this roadmap on to the creative team to develop specific creatives that convey the messages highlighted on the plan to the appropriate audience groups.
Due to the well-built UX-design of each frame, you will not experience any difficulties with transferring board elements from one exercise to another, with their editing, prioritization and final visualization.
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