Cart Abandonment Rationale
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Cart Abandonment Rationales (CARs) are the top reasons your buyers abandon their cart. This board will allow your team to collabratively identify interventions you or your marketing team may take to reduce cart abandonment on your eCommerce site. There are 6 CARs, and while a high-converting storefront should solve for each of them, the solutions will be different for every brand.
Prospect encounters UX friction
Prospect sees price as prohibitive
Prospect don’t understand how it works
Prospect doesn’t find the product/ brand credible
Prospect don’t recognize it will solve their problem
Prospect is distracted or sidetracked
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Zulu Launch Control
Digital Marketing Operator@Zulu
Data science, meet creative. We engineer high converting digital experiences that elevate brands, fuel growth, and achieve measurable outcomes.
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