Canoe's Stakeholder Canvas

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Why?

The Stakeholder Mapping canvas is designed to help teams clearly visualise and understand the role of stakeholders within their projects. By categorising stakeholders into internal and external groups, this tool helps teams understand different stakeholder dynamics. Assessing their influence, interest, and interaction with essential data and tools enables effective stakeholder management, prioritisation, and strategic alignment. It ensures your stakeholder strategy remains comprehensive, focused, and actionable.

How?

  1. Identify Stakeholders – Clearly define internal and external stakeholders relevant to your project.

  2. Map Data & Tools – Outline the essential tools and data each stakeholder interacts with or requires.

  3. Assess Influence & Interest – Categorise stakeholders based on their level of interest and influence:

    • Manage Closely & Involve: Very influential and deeply interested.

    • Keep Satisfied: Significant influence but limited interest.

    • Keep Informed: Strong interest but limited influence.

    • Monitor/Delight: Minimal engagement required.

  4. Prioritise Actions – Use dot voting to prioritise stakeholder engagement based on strategic importance and impact.

This structured approach provides clarity, ensuring stakeholder management is efficient, transparent, and strategically aligned.

Credits

This template is inspired by best practices in stakeholder management and adapted through practical application across diverse project environments.

About Canoe

Canoe is a design and innovation studio based in Norway, helping organisations globally to navigate complexity and create meaningful change. We blend strategy, design, and technology to craft solutions that drive impact for teams large and small. Whether you need facilitation, service design, or innovation strategy, we’re here to help.

Visit www.canoe.no to learn more.

© Canoe, 2025. This work is licensed under CC BY 4.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/4.0/

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Canoe
Design and Innovation Studio@Canoe
Canoe is a design and innovation studio. Founded to change the world around us, propelled by a passion to create and empowered by insight. We create work that enriches lives and pushes towards a more meaningful and responsible world. Our partnership is based on trust and an ambition to build an agency of inspired minds and diverse creative thinkers. Canoe believes that design has the power to navigate and transform the future. We create valuable solutions, with an approach grounded in insight.
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