Buyer Persona Exercise
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Personas bring your customer segments to life by adding a layer of depth that segmentation can’t provide. They are fictional, generalized characters that embody the typical traits, needs, lifestyles and motivations of your top customer groups. Creating effective personas involves qualitative research, such as interviews with real customers, to draft detailed profiles.
Key elements of personas include:
Behavioral patterns
Attitudes and motivations
Demographic details
Customer journeys
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Zulu Launch Control
Digital Marketing Operator@Zulu
Data science, meet creative. We engineer high converting digital experiences that elevate brands, fuel growth, and achieve measurable outcomes.
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