Bullseye Framework

🛠️ What’s needed for this workshop?

• An engaged team (ideally 3-5 people)

• ~2 hours

🎯 What are the goals of this framework?

Using an agile, fast and low-cost approach to:

• Understand acquisition channels and their costs

• Create a go-to-market strategy

• Get closer to Product-Market Fit

The Bullseye Framework, introduced in the book "Traction," is a method for startups to navigate the maze of marketing options. Think of it like a toolkit: you've got various channels available, from word-of-mouth to online ads to partnerships.

By methodically testing and focusing on the most effective channels, startups can find their sweet spot, avoiding wasted resources and gaining momentum where it matters most.