Brand Preferences - Customer Insights Tool

This tool is designed for you to use with your customers to understand their beliefs and values.

It will help you uncover your customer's brand preferences and at the same time reveal their values and beliefs around particular categories and products.

You share this board with your customer and ask them to choose brands they love and brands they hate. Lastly, you talk through competitors' brands to understand their existing perceptions of those too, drawing out insights and stories along the way that can inform your positioning.

Make sure you're aware of any data protection rules in your region before carrying out customer research.