Brand Identity Matrix

What does it do?

The Brand Identity Matrix offers a compact, 60 to 90-minutes brainstorming template that helps (young) companies to define and reflect on the key pillars of their brand. It is a valuable framework in order to develop and nurture the identity of your own precious brand (to be repeated every 4-6 months).

What problems does it solve?

No matter if you are a startup business or a well-established enterprise – taking care of your brand identity is key to be able to keep up with the overall dynamics in the market. Use this matrix in order to define or refine:

• The customer centric added-value of your product or service

• Your key target groups

• Your core brand values

• Your true USPs

This template is designed as your interactive brand hub and dynamic platform to set and redefine the strategic direction of your entire branding activities and communication channels.

Who is it for?

As Steve Forbes phrased it: "Your brand is the single most important investment you can make in your business."

Therefore, this template is made for companies of all sizes as well as verticals. As it focuses on designing and nurturing the business’ brand identity it is most helpful for:

• Brand teams

• Management circles