Big Bias Board (Aggregated) Beta Version

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The biases are organized from most times mentioned (i.e from did all the sources mention it, to did only 1 or 2 mention them)

In total there are over 50 biases I included here

The Board is comprised of the following

-Bias Name

-Definition

-Why it matters

-Written examples

-Visual examples

-The Science (the studies, papers to back it up)

-Category

Some examples may be missing, as I have not had the time to finish it completely.

A word of warning: DO NOT apply this biases without understanding the proper context, actors, behavior and barriers/influences you are designing for. Do this using evidence based models.

If you don't you will most probably get no results or worse you will get spillover effects and end up hurting your services.

The "examples" seem easy, the thinking behind what and how to use it is the real value.

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Robert Meza image
Robert Meza
Founder@Aim For Behavior
We help product, service and innovation teams solve complex problems by applying behavioral science, psychology and human centred design principles. We work with teams to uncover the right opportunity, validate and design the right interventions and test the solutions.
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