Behavior Design Framework v2

The Behavioral Design Framework v2

The Aim of this framework is to explain how behavioral science can be used as a lens and integrated into your work. I want to guide teams to use an evidence-based approach and understand why their customers or employees do what they do. Understanding the why will help you work with the right drivers and design the right solutions, saving you time and money.

The Goals:

1) To increase understanding of how to combine Human Centred Design and Behavioral Science 2) To break silos between behavioral science and design, innovation, and change teams - we are all working toward the same outcome - we need to do it together. 3) To let teams who have never applied behavioral science learn and eventually to gain competence in it - this is not meant to be a specialist tool - you can learn this. 4) To continue making behavioral science more accessible to all

This framework can help you:

-Increase engagement in a product or service -Increase sales of products or services -Develop New Products or Services -Help you with Innovation Initiatives -Risk and Cybersecurity -Improve Marketing -Support Organizational Change and Human Resources