Audience Identification Workshop Template

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what it is

The audience identification workshop is, well, that. A workshop that we use with our partners to help them figure out who they're talking to, and what that means for their brand.

why it is

Building a brand, business or product without knowing who you're talking to is like writing a love letter and addressing it 'to whom it may concern'.

Knowing who you're talking to is essential, but building dozens of personas can be daunting! This workshop helps you align your audience into groups, then build them into proto personas.

how it is

Awesome

how it is, really

Really good. You'll learn:

How to assess your audience landscape
How to map those against your brand tensions
How to prioritise them
How to turn them into actionable personas, deep enough that you can ask them the real questions. What colour should we be? Is this product useful? What is love? Baby don't hurt me.

Outfly

The Acceleration Agency

Outfly is London's leading acceleration agency, helping corporates innovate and guiding startups to scale. Since 2012, we have positioned, branded, launched and scaled 100+ businesses from our home in Queen Elizabeth Olympic Park at Europe’s largest innovation hub. We’re not here to deliver a brief. But to spot and unlock true potential and ROI. From brand and strategy to product and growth, we join the team, look under the hood, and get involved in everything you do.