Gen Z: Sneakers are identity markers and a language for social belonging. They use styles to signal subculture affiliation (streetwear, skate, indie), mood, and creative identity. Visual distinctiveness and trend relevance matter.

Quote: “My sneakers say who I hang out with. If they’re boring, it’s like I don’t belong.” — Gen Z, 21

Gen X: Sneakers are part of a broader wardrobe where versatility and discreet style are valued. They prefer looks that can move between work, errands, and casual social settings.

Quote: “I want something that doesn’t scream ‘youth brand’ but still looks modern.” — Gen X, 52