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西川
西川
安藤
安藤
安藤
Miro AI
Miro AI
Miro AI
Miro AI
Miro AI
Sneaker Styles: Qualitative User Research Synthesis (Gen X and Gen Z)
Key themes and insights
1. Style & identity
Gen Z: Sneakers are identity markers and a language for social belonging. They use styles to signal subculture affiliation (streetwear, skate, indie), mood, and creative identity. Visual distinctiveness and trend relevance matter.
Quote: “My sneakers say who I hang out with. If they’re boring, it’s like I don’t belong.” — Gen Z, 21
Gen X: Sneakers are part of a broader wardrobe where versatility and discreet style are valued. They prefer looks that can move between work, errands, and casual social settings.
Quote: “I want something that doesn’t scream ‘youth brand’ but still looks modern.” — Gen X, 52
2. Comfort vs. aesthetics: different balances
Gen X: Comfort, fit, and long-term support dominate. Memory-foam/orthopedic cues, stable soles, and breathable materials are high priority. Aesthetic is secondary but should be tasteful and not overly flashy.
Gen Z: Aesthetics often trump immediate comfort if the sneaker helps craft a desired image. However, comfort is still important for daily wear; Gen Z expects a baseline of comfort with cool design.
Document
INSIGHTS
DATA TABLE
2025 Sneaker Trends
big and chunky
Comfy
sneakers
Running Trainers
プロダクト
ソリューション
リソース
会社概要
プランと料金
プロダクト
ソリューション
リソース
会社概要
プランと料金
プロダクト
ソリューション
リソース
会社概要
プランと料金
プロダクト
ソリューション
リソース
会社概要
プランと料金