Staying ahead requires a strategic reinvention of core concepts of any business. At INGKA Centres, the challenge was to transform their Circular retail concept, Circuit, into a powerful, scalable solution that would enhance partner engagement and improve market growth. In this blog, we share how our collaboration redefined Circuit through strategic design and co-creation, aligning it with the principles of the circular economy. Discover how we crafted a compelling, actionable concept explainer that elevated the improvements of the model for Circuit and set INGKA Centres on a path to long-term success. Challenge INGKA Centres sought to elevate the Circuit concept, improving its circular retail model to drive partner engagement and market viability. Solution We reimagined Circuit through strategic design and co-creation, integrating circular economy principles and creating a scalable, ecosystem. Outcome We delivered a redesign for circuit with clear business cases, visual storyboards, and an interactive Miro board, ready for stakeholder engagement. https://www.businessmodelsinc.com/en/cases/ingka-centres-a-strategic-redesign
- AMER
- EMEA
- APAC
- LATAM
- Advisory
- Implementation
- Custom Development
- Digital/Agile Product Development
- AI Transformation
- Cloud Management
- Retail
- Manufacturing
- Healthcare
- Financial Services
- Media
Co-create breakthrough innovation strategies faster with BMI’s proven tools—directly in Miro.
At Business Models Inc, we are a global strategy and innovation agency helping organizations design the future. We partner with bold leaders and ambitious teams to turn complex challenges into actionable strategies through the power of design thinking, co-creation, and visual tools. Whether you're reinventing your business model, creating new value propositions, or shaping a long-term vision, we guide you with a collaborative approach that drives real impact. Let’s build the future of your business — together.
"“I have never experienced such energy around strategy and innovation from my people.”"
Miro and Business Models Inc.
The partnership between Business Models Inc. (BMI) and Miro, represents a strategic collaboration aimed at accelerating innovation and enhancing global team collaboration. This alliance combines BMI's expertise in strategic innovation with Miro's advanced digital collaboration platform, creating a powerful synergy for organizations worldwide.
Key Aspects of the BMI–Miro Partnership
1. Integration of Innovation Frameworks with Miro's Platform
BMI brings a wealth of experience in innovation methodologies, including the Business Model Canvas, Value Proposition Canvas and and Five Bold Steps Vision. All available in Miro. These, and other, tools make complex strategy work tangible and engaging, enabling real-time collaboration for teams across functions and geographies.
2. Enhanced Collaboration Across Diverse Teams
Miro's platform supports teams by providing an infinite canvas for brainstorming, planning, and decision-making. The partnership enables organizations to conduct workshops and strategic sessions that bridge geographical and organizational boundaries, fostering creativity and alignment among diverse teams .
3. Accelerated Innovation and Execution
The collaboration emphasizes rapid iteration and execution of innovative ideas. By leveraging Miro's intuitive system and BMI's structured innovation processes, teams can move swiftly from ideation to implementation, reducing time-to-market and enhancing the effectiveness of innovation initiatives.
4. Scalable Solutions for Organizations of All Sizes
The partnership offers scalable solutions that adapt to the specific needs of any organization. The combination of BMI's tailored innovation frameworks and Miro's flexible platform ensures that businesses can scale their innovation efforts effectively, regardless of size or complexity.
Conclusion
The BMI–Miro partnership exemplifies a forward-thinking approach to business innovation, where strategic design and digital collaboration converge to drive impactful outcomes. By integrating proven innovation frameworks with a leading collaboration platform, this alliance empowers organizations to innovate faster, collaborate more effectively, and achieve sustainable growth in an increasingly complex business landscape.
Use Cases
Co-creating a sustainable future with HELM AG. HELM is a German, Hamburg based family-owned company established in 1900. With up to 100 subsidiaries and participations in more than 30 countries, HELM is one of the largest independent chemical companies worldwide. HELM is active in the chemicals and energy materials industry as well as agriculture and pharmaceuticals. Service: Unlock growth in new markets Challenge: Transitioning from a profit-oriented company to one that equally takes into account people, planet and profit, together with partners. A tough challenge, especially for a leading company in the chemical industry, a sector notoriously impactful on loss of biodiversity and in climate change. Solution: Establish a clear dot on the horizon for the businesses HELM operates in, co-created and embraced by the global team. Understanding: what impact do we aim to achieve, and what strategic path will take us there? A shift in business, mindset and culture. Outcome: Brought about a transformative movement within the organization, rallying their collective efforts to shift direction and amplify their positive impact on the world. https://www.businessmodelsinc.com/en/cases/co-